VISUAL IDENTITY BRAND
品牌
这个是品牌的提炼过程。从产品的定位，可以提炼出来品牌的关键词；由品牌关键词可以抽练出品牌符号；最后将平牌符号运用在业务中。
This step is the refining process of the brand positioning from the product, you can extract the brand keywords; brand keywords can be drawn out of the brand symbol; the final licensing symbol used in the business.
最选的品牌价值是：“进口商品直供商品平台（线下与线上相结合）”从这个定位中我们可以提炼出：进口商品，直供便利生活消费平台这三个关键点，然后在视觉层面上从视觉、心境、品牌感受三个维度对关键词进行拆解，可以得出一些视觉特点或者物化的视觉形象。
The most preferred brand value is: "Direct supply of imported goods platform (offline and online combination)" From this position we can extract: Imported goods, direct consumer convenience platform for life these three key points, and then at At the visual level, disassembling the keywords from the three dimensions of vision, state of mind, and brand perception can lead to some visual Features or materialized visual image.
从拆解出来的众多的关键词中，我们选取了两个最体现最选特征以及意义的词语：品质保障，便捷服务。“品质”的意义为卓越的品质，常常使产品的使用获得超值和满足的体验，继而将这种体验传递给周围的人一 起分享，形成良好的口碑传播。“便捷服务”的意义为：便当直捷，动作迅速敏捷；灵活；方便而迅速，方便轻捷。品牌上意在让客户有感知，当客户想到生活消费类的商品，就会来最选购买。
From a large number of disassembled keywords, we have chosen the two most reflect the most preferred features and the meaning of words: quality assurance, convenient service. The meaning of "quality" is excellent quality, often make the use of products to obtain value and satisfaction of the experience, and then pass this experience to the people around to share, create a good word of mouth. "Convenient service" means: convenient lunch straight, quick and agile action; flexible; convenient and rapid, convenient and agile. The purpose of the brand is to allow customers to perceive, when customers think of consumer goods, will come to buy.
COMPETITIVE ANALYSIS
竞品分析
LOGO CONCEPT
标识理念
Logo参考小熊的具象表现+服务这样一种形象来相呼应;采用深蓝色代表一种产品品质、效率;以产品、引领、健康为核心概念，新形象给人以圆润、温和，亲切的感受。
Logo reference Bear Cub's image + services such an image to echo; the use of dark blue represents a product quality, efficiency; product, lead, health as the core concept of the new image gives a rounded, gentle, cordial feelings.
MARKER GRID CHART
标识方格制图
A=17.42
在标准网格制图中，恒定标识图形的横线宽度为x， 并以此对图形进行精确绘制。
In standard grid cartography, the constant bar graph has a horizontal line width of x, which is used to draw the graph accurately.
SMALLEST SIZE
中文横版限制区及最小尺寸
为了更加清晰有效地传播品牌标识，品牌标识周边必须保持一个最小尺寸的空白空间，该空间称为限制区域。限制区域内不得出现任何的文字、符号和其它元素。
In order to disseminate the brand identity more clearly and effectively, the brand logo must have a minimum size of blank space around it. This space is called a limited area. There must be no text, symbols and other elements in the restricted area.
最小尺寸：中文标识横式组合的高度不得小于 8.5mm，小于该尺寸将在不同的应用情况下，容易导致标识难以辨认。
Minimum size: Chinese logo horizontal combination height of not less than 8.5mm, less than the size in different applications, easily lead to illegible logo.
LOGO COLOR
SPECIFICATION
标识颜色规范
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全色品牌标识分为专色版本(Pantone)、四色版本(CMYK)、多媒体版本 (RGB)三个版本。适用于所有传播材料，请尽量使用该版本的品牌标识。
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单色黑应用于传真等物料，以及适用于制作受到工艺限制时使用。专色金或银色品牌标识可用于烫金、烫银或印金、印银等特殊工艺。
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反白品牌标识一般在品牌色、黑色、金色、银色或明度较低的图片背景上使用，其他背景颜色的反白视情况而定。
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full-color brand identity is divided into spot color version (Pantone), four-color version (CMYK), multimedia version (RGB) three versions. Applies to all communication materials, try to use this version of the brand identity.
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Monochrome black Used for fax and other materials, as well as used in the production process by the restrictions. Spot gold or silver logo can be used for gold foil, hot silver or gold, silver and other special craft.
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Anti-white brand logos are generally used on the background of the brand color, black, gold, silver or lower brightness picture, and the reverse of other background colors depending on the circumstances. The company is located in:
LOGO VERSION
标识版本汇总
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首选使用版本，在品牌露出和其他传播推广中优先使用的标识版本。
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次选版本，在线上及线下特殊尺寸banner或特定的媒体情况下使用的版本（例如：公关礼品、尺寸特别的网页广告或导视等）。
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特殊版本，在特殊用途情况下使用的版本。例如需要强化品牌需使用标识，并且媒介具有一定特殊性（例如：应用量极少的媒介、空间应用等）。
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Preferred version, logo version and other spread of the preferred use of the logo version.
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Subversion, online and offline special size banner, or version used for certain media (eg, PR gifts, special page advertisements, or guides, etc.).
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Special versions, versions used for special purposes. For example, the need to strengthen the brand logo, and the media has a certain particularity (for example: a very small amount of media, space applications, etc.).
DO & DON'T
灰度背景控制
为确保品牌标识能够清晰可辨，务必严格控制背景色的亮度;品牌标识应尽可能的使用在白色或浅色背景上，如需使用灰色或有色背景上，务必严格控制背景亮度。
To ensure that the brand identity is legible, the brightness of the background color must be strictly controlled. The brand identity should be used on a white or light background as much as possible. If using a gray or colored background, be sure to strictly control the background brightness. The company is located in:
BRAND FONT
品牌专用字体
品牌专用字体是品牌视觉体系中的一个重要视觉元素，规范统一使用品牌专用字体能够塑造一致的品牌体验，成功积累品牌资产。品牌专用字体为品牌的首选字体，适用于所有的传播渠道。
Brand-specific fonts are an important visual element in the brand visual system, which regulate the uniform use of brand-specific fonts to create a consistent brand experience and successfully accumulate brand equity. Brand-specific fonts for the brand's preferred font, applicable to all channels of communication.
RENDERINGS
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