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CONTEXT
EZWIN.CC Product
ROLE
Brand | UX/UI
DATE
May 2017 - Feb 2018
Background
EZWIN allows users to bet / watch vedio on their phone easily and quickly. This is the project I worked on at funplus. EZWIN platform is also funplus first attempt in the e-sports game.
I just joined is a new project, first from the web design, but this project did not yet have a logo, and a complete brand system; So, the project manager and product manager with me to define the name of the project, and then give it to me Design logo for use on websites and mobile browsers
The Journey
With Product, we aimed to create an effective and enjoyable betting experience on website and mobile. First I was assigned to my responsibility to design the brand logo at the zero phase.And then I with another designer designed the website and mobile page design, and they were simultaneously in parallel. I really enjoyed the process of designing a product from scratch, since it gave me the opportunity to contribute my ideas to the product at a more fundamental level and witnessed the evolution along the way. We had two-designer team working closely with product managers on requirements, discussing feature flows, and refining the proposed design. We also communicated with developers directly to ensure the consistency between the design and the final deliverable.
Team Project Manager *1 / Product Manager *2 / Visual Designer *2 / Front-end Engineer *3 / Back-end Engineer *1/ Test Engineer *1
My Role
Logo Brand Design
Visual design of wap and website homepage&other interface
Define visual specifications
Construct and conduct research with Front-end Engineers
Responsible for designing some operational activity pages
Workflow
Brand
I just joined is a new project, first from the web design, but this project did not yet have a logo, and a complete brand system; So, the project manager and product manager with me to define the name of the project, and then I will Design logo for use on websites and mobile browsers
Design idea: I mainly focus on keywords such as "game", "whale entertainment" and "event", so as to highlight the image of product business and gaming and try to design logo. During the discussion with the project leader, the opinions were biased in the direction of "cetacean (fish)" homophonic sound, and at the same time, they hoped to be concise in their modeling and also put forward the key word of "conciseness" so that the user could feel the whole Product tonal.
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